Social and Digital Media Manager Addie Morse cruises the center of campus life to capture unique and engaging stories about the Moravian University community. (photo by Nick Chismar)
Addie Morse is Moravian’s social and digital media manager. “I oversee all social platforms and create content that showcases campus life. I capture photos and videos at events, edit reels, and craft posts to highlight our community’s achievements and stories. I also strategize to ensure our messaging reflects the university’s goals and fosters meaningful connections. It’s a dynamic role that lets me celebrate and share what makes Moravian special.”
(photo by Nick Chismar)
What drew you to this profession? What do you enjoy most about what you do?
I’ve always loved social media and capturing moments through photos and videos, which makes this role a perfect fit for me. It allows me to combine content creation with managing multiple platforms. Working at a university is especially rewarding because I get to highlight the community and share the unique moments that make this campus so special. What I enjoy most is being at the center of campus life, capturing moments as they unfold, and then seeing the Moravian community relive those experiences through the content that is shared out.
(photo by Nick Chismar)
Which social media experience so far at Moravian has been the most fun or interesting?
The Playfair event during freshman orientation has been one of the most fun and memorable experiences. I’ve never seen anything like it. The high energy of the event created endless opportunities for great content, and it was awesome to see new students making friends and enjoying themselves right after moving into college.
Share something about yourself that people may not know.
I’ve been skydiving—twice—and bungee jumping!
What is your favorite thing to do with your free time?
Working out. I love going to the gym, lifting, going for long walks, and going for runs. It always helps me clear my mind and feel refreshed, especially after a busy day.
I can never resist a good ________.
Cruise. Really just traveling in general—I love exploring new places.
Share something that makes you happy.
My family–especially my dog, Minka!
Follow along with our socials @moravianunviersity